Unhappy Camper

Life is full of disappointments.  This morning I was running late and just grabbed something from the freezer for lunch.  Trader Joe’s Filet of Sole. Compare the picture on the box to what I got.  After I cooked it, it looked even worse.

Son of a bitch, Joe! You really let me down!


5 Comments on “Unhappy Camper”

  1. It says Keep Frozen in the upper right corner for a reason. If you ever cook it you'll find out what a sucker you are. Just enjoy the box photo.

  2. Paul says:

    Their frozen stuff is pretty hit and miss.

  3. Stephan Poag says:

    The irony, of course, is that before I was a desk jockey, I was an advertising/catalog photographer. Before I did that, I was an assistant/gaffer for commercial photo and video shoots. For about a year I worked at a studio where they shot all kinds of food and beverage ads… their 'bread and butter' was the packaging photos for frozen food… so I saw all the tricks being employed to make the sow's ear inside the package look like a silk purse on the box photo. Many a day I was gaffing while food stylists and art directors debated the position of the parsley and the lemon wedge on the edge of the plate. You would have thought I wouldn't have been suckered by the picture on the box. And, technically, everything that was in the photo was represented (in some fashion) by what was in the box — it just looked like hell.

  4. That's hilarious! You should have picked Hungry Man instead for some real disappointment. No pretenses there, everyone knows you're eating out of a cardboard box with Hungry Man.

  5. Stephan Poag says:

    “Hungry Man” is a really bad name for a frozen meal. Would you take your car to a mechanic whose garage was named “WON'T FIX IT”? Why would I eat a meal whose very name promised to leave me hungry?


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