Unhappy Camper
Posted: October 26, 2012 Filed under: douchebaggery, weird 5 Comments
Life is full of disappointments. This morning I was running late and just grabbed something from the freezer for lunch. Trader Joe’s Filet of Sole. Compare the picture on the box to what I got. After I cooked it, it looked even worse.
Son of a bitch, Joe! You really let me down!
It says Keep Frozen in the upper right corner for a reason. If you ever cook it you'll find out what a sucker you are. Just enjoy the box photo.
Their frozen stuff is pretty hit and miss.
The irony, of course, is that before I was a desk jockey, I was an advertising/catalog photographer. Before I did that, I was an assistant/gaffer for commercial photo and video shoots. For about a year I worked at a studio where they shot all kinds of food and beverage ads… their 'bread and butter' was the packaging photos for frozen food… so I saw all the tricks being employed to make the sow's ear inside the package look like a silk purse on the box photo. Many a day I was gaffing while food stylists and art directors debated the position of the parsley and the lemon wedge on the edge of the plate. You would have thought I wouldn't have been suckered by the picture on the box. And, technically, everything that was in the photo was represented (in some fashion) by what was in the box — it just looked like hell.
That's hilarious! You should have picked Hungry Man instead for some real disappointment. No pretenses there, everyone knows you're eating out of a cardboard box with Hungry Man.
“Hungry Man” is a really bad name for a frozen meal. Would you take your car to a mechanic whose garage was named “WON'T FIX IT”? Why would I eat a meal whose very name promised to leave me hungry?